HighLevel Site & Funnel Testimonials Widget Explained

TL;DR

HighLevel has released a tutorial for a testimonials widget in the page builder. This allows agencies to add and customize customer testimonials on their client's website and funnel pages. No immediate action is required unless you plan to implement this feature for a client.

Who this affects

This update affects agency owners and SaaS entrepreneurs who build websites or funnels for their clients within HighLevel. It is relevant for those who want to display customer reviews or endorsements on their digital properties. Those not using HighLevel for site or funnel building can safely ignore this.

What changed

A new tutorial details the testimonials widget. Users can now add and customize this widget directly on HighLevel site and funnel pages. The tutorial highlights the distinction between automated review widgets and handpicked testimonials. It demonstrates dragging and dropping the widget element into a page layout. Configuration options include star ratings, customer bios, logos, and horizontal carousel layouts. Styling options like testimonial card backgrounds are also shown. HighLevel has not confirmed rollout status, limits, or plan gating.

Where to find it

The new testimonials widget functionality is located within the Funnels/Websites > Page Builder. Once in the page builder, the widget can be dragged and dropped into the page layout from the elements panel.

How agencies will use this

An agency can leverage this for a client's lead generation funnel. For instance, a marketing agency managing a client's fitness coaching business might build a funnel promoting a new program. On the sales page within that funnel, the agency would drag and drop the testimonials widget. They would then configure the widget to display handpicked testimonials from successful clients, including their star ratings, short bios, and even their company logos if applicable. The agency can style the cards to match the funnel's brand. This aims to build social proof and trust with potential customers directly on the sales asset, increasing conversion rates for the client's offer.

Our take

This is a standard feature addition. It's a foundational capability for any website builder. While useful, it’s not a revolutionary update for the platform. Agencies already using third-party solutions or custom code for testimonials might see this as a convenience. New agencies building sites exclusively within HighLevel will find this a useful, if expected, tool. It’s a minor update in the grand scheme of HighLevel's capabilities.