HighLevel Event Tickets Now Integrate with Apple and Google Wallet

TL;DR

HighLevel event tickets can now be saved to Apple and Google Wallet. This update primarily affects users running in-person events.

Who this affects

HighLevel has not confirmed who this affects. The feature is currently available for in-person events, indicating it impacts users who manage such events within HighLevel.

What changed

Event tickets can now be saved to Apple Wallet or Google Wallet after checkout.

This is a real event pass. It is not just a QR image. It displays the event name, date, and time.

Every ticket gets its own wallet pass.

Guest seats and multi-ticket orders show the correct name and ticket at check-in.

Wallet links appear in the ticket PDF, confirmation email, SMS, and WhatsApp.

A new merge field, event.ticket.wallet_links, is available for templates.

This feature is currently available for in-person events.

HighLevel has not confirmed any limits, plan gating, or rollout status.

Where to find it

HighLevel has not published the exact location for configuring this. Based on the description, the functionality will likely be part of the existing event setup within HighLevel. Expect to find options related to wallet pass generation within the event creation or ticket management sections, or possibly in email/SMS template builders where the new merge field would be used.

How agencies will use this

An agency running an event for a client, such as a local business offering a workshop, can now provide a more streamlined check-in process. When a client's customer purchases a ticket through HighLevel's event registration, the customer receives a confirmation email. Within that email, the agency will include the new event.ticket.wallet_links merge field. This merge field will automatically generate clickable links for Apple Wallet and Google Wallet. The customer taps the relevant link on their phone, and their ticket, complete with event name, date, and time, is added directly to their digital wallet. On the day of the workshop, the customer simply opens their Apple or Google Wallet pass for scanning, rather than fumbling for an email or PDF. For multi-ticket orders, each attendee receives their own distinct wallet pass under their specific name, simplifying check-in for groups.

Our take

This is a standard new feature, not a major shift. It improves the user experience for event attendees by offering digital wallet integration. It streamlines check-in for agencies running in-person events for their clients. It does not introduce new revenue streams directly. It adds a small amount of convenience to an existing process.