Five New MCP Connectors Available: Clay, Lemlist, Airtable, Composio, Reap

TL;DR

Five new MCP connectors—Clay, Lemlist, Airtable, Composio, and Reap—are live. No action is required from agency owners at this time.

Who this affects

HighLevel has not confirmed who is affected by this update. Agencies utilizing the Go HighLevel platform for client services that require advanced lead generation, outreach, data management, or content repurposing tools should review these new connectors. Those not using these specific third-party tools can safely ignore this update for now.

What changed

Five new MCP (Multi-Client Platform) connectors are now available:

• Clay: This connector enables agencies to build and enrich lead lists directly within the platform.
• Lemlist: The Lemlist connector facilitates running cold outreach campaigns and finding new leads.
• Airtable: This connector allows for reading, creating, and updating records across various Airtable bases.
• Composio: The Composio connector provides access to over one thousand different tools through its integration capabilities.
• Reap: The Reap connector is designed to transform long recordings into shorter clips, add captions, facilitate dubbing, and manage translations.

HighLevel has not confirmed any limits or plan gating associated with these new connectors. HighLevel has not confirmed the rollout status for all accounts.

Where to find it

HighLevel has not published the exact location for these new MCP connectors within the product yet. Typically, new connectors are found within the 'Integrations' or 'Marketplace' sections of the agency or sub-account settings.

How agencies will use this

An agency could leverage the new Clay and Lemlist connectors for a client in the B2B lead generation space. First, they would use the Clay connector to build and enrich a targeted list of potential leads for their client's niche. This might involve pulling data points to qualify prospects. Once the lead list is robust, the agency could then integrate the Lemlist connector within a HighLevel workflow. This would allow them to automatically initiate personalized cold email outreach campaigns to the newly enriched lead list, tracking engagement and bringing interested prospects into a HighLevel pipeline. For example, a new lead identified by Clay and then contacted by Lemlist could trigger a workflow that creates a new opportunity in HighLevel when they reply, assigning it to a sales team member for follow-up.

Our take

This is a standard update, focused on expanding HighLevel's integration ecosystem. For agencies already using or considering these specific third-party tools, these direct MCP connectors could streamline workflows. For others, it's a minor update. The value is specific to the external tools being adopted. HighLevel has not provided specific reasons for the significance of this release beyond the availability of the connectors themselves. This is not a critical update for all agency owners this week.