Business Done Better: From Zero Marketing Skill to a 200-Client Agency

TL;DR

Rebecca Sunnen Kallaus built a 200-client SaaS agency, Business Done Better, on HighLevel without paid advertising. This is a case study of agency growth and does not require action from agencies.

Who this affects

This information affects agency owners and SaaS entrepreneurs on HighLevel looking for growth strategies. It details a specific path to scale an agency. Others can safely ignore this update.

What changed

Rebecca Sunnen Kallaus runs an agency named Business Done Better. This agency operates as a SaaS business, specifically serving online coaches using the HighLevel platform. Business Done Better has grown to serve 200 clients. This growth was achieved without the use of paid advertising. Rebecca Sunnen Kallaus discovered HighLevel in February 2020. Her first SaaS account sale occurred at the end of 2022. HighLevel has not confirmed any limits or plan gating related to this feature. HighLevel has not confirmed the rollout status.

Where to find it

HighLevel has not published the location of this specific feature within the product. This briefing is based on a case study of an agency using HighLevel, not a new product feature. Therefore, there is no navigation path to find this information within the HighLevel platform.

How agencies will use this

Agencies can use this case study as an example of a specific growth strategy. An agency owner might consider replicating aspects of the Business Done Better model. For instance, an agency could focus on a niche like online coaches. They could then build out HighLevel sub-accounts with specific snapshots tailored to that niche's needs. The agency would then sell these specialized sub-accounts as a SaaS offering. The case study suggests that client acquisition can be achieved without paid advertising, relying instead on organic methods. This could involve using free content marketing, community engagement, or referral partnerships to attract new clients to their SaaS offering. This approach focuses on building a client base by demonstrating value within a targeted market segment.

Our take

This is a standard agency success story. It offers insights into one agency's journey to scale on HighLevel. It is a minor update in terms of product changes, as it is a case study rather than a new feature release. No immediate action is required from agencies.