Ad Manager: Meta Post-Publish Recommendations for Campaigns

TL;DR

Ad Manager now shows Meta-generated recommendations for published campaigns. Review these to potentially improve campaign performance.

Who this affects

Anyone using Ad Manager to run Meta ad campaigns. HighLevel has not confirmed if this feature is limited by plan level or specific sub-account setups.

What changed

Ad Manager now integrates Meta's post-publish recommendations directly into the campaign Review screen. Users will see the number of available recommendations at a glance.

For each recommendation, GoHighLevel will display the suggested change, the affected campaign element, and Meta's expected performance improvement when provided. The impact level (High, Medium, or Low) will also be shown. Users can click 'Review and Update' to navigate to the relevant section of the campaign and apply the suggested change. If Meta has no suggestions, the system will display a 'No recommendations right now' state. HighLevel has not confirmed if this replaces or breaks any existing functionality, nor any specific limits or plan gating for this feature. The rollout status is also unknown.

Where to find it

Navigate to Ad Manager, then select a published Meta campaign. The recommendations will appear on the campaign's Review screen. HighLevel has not published a more specific navigation path.

How agencies will use this

An agency owner running a Meta ad campaign for a client, say 'Local Biz Plumbing', within their agency's sub-account in GoHighLevel's Ad Manager, can now efficiently monitor for optimization opportunities. After the campaign has been published and is running, the agency owner navigates to the campaign in Ad Manager. On the Review screen, they will see if Meta has generated any post-publish recommendations. For instance, Meta might suggest adjusting a targeting parameter or an ad creative, indicating a 'Medium' impact level and an expected 5% increase in conversions. The agency owner can then click 'Review and Update' to go directly to the campaign settings, implement the change, and potentially improve the client's campaign performance without leaving GoHighLevel.

Our take

This is a major functionality addition for anyone actively managing Meta campaigns through Ad Manager. It brings external optimization insights directly into GoHighLevel, streamlining the process of improving ad performance. While the significance reason is unknown, having these recommendations available without switching platforms is a clear operational benefit for agencies. HighLevel has not confirmed its rollout status, so check your Ad Manager for availability.