Ad Manager Gets Better Google, LinkedIn Validation

TL;DR

Improved validation and error handling are live in GoHighLevel's Ad Manager for Google and LinkedIn campaigns. No action is required from users, but awareness of these changes will streamline ad creation.

Who this affects

HighLevel has not confirmed who is affected. However, based on the changes, this primarily affects agency owners and their teams who create, manage, and publish Google Ads and LinkedIn Ads for their clients directly within the GoHighLevel platform.

What changed

• Multiple validation issues are now surfaced together, making it easier to see all problems at once.
• Error messages provide clearer context, helping users understand the issue quickly.
• Clicking an error directly navigates users to the relevant section or field for correction.
• Error highlighting is improved across campaigns that contain multiple ads or creatives.
• Validation errors that have been resolved are now refreshed correctly when campaigns are updated or republished.
• Publishing status and background-processing messaging have been improved for clarity.
• Google campaigns now include an added pre-publish validation flow. This flow covers campaign fields, advertising requirements, and Google platform specific requirements.
• Google Demand Gen campaigns have improved validation for required assets, including images, logos, videos, headlines, descriptions, long headlines, and carousel assets.
• Google messaging for missing Website URLs and duplicate creative content has been improved.
• LinkedIn validation across carousel cards is improved for required headlines and URLs.
• LinkedIn error messages now provide better context about the specific carousel card that requires attention.

HighLevel has not confirmed any limits or plan gating for these improvements. The rollout status is also unknown.

Where to find it

These improvements are located within the Ad Manager in GoHighLevel. Users will encounter the new validation and error handling when setting up, editing, or publishing Google and LinkedIn ad campaigns. Specifically, these changes will appear when navigating to a sub-account, then selecting 'Marketing' from the left-hand menu, and then clicking 'Ad Manager'. The updated validation will be evident during the campaign creation and publishing workflow for both Google and LinkedIn advertising platforms.

How agencies will use this

An agency team member is setting up a new Google Demand Gen campaign for a client within the GoHighLevel Ad Manager. They've uploaded several image and video assets, written multiple headlines, and crafted descriptions. Previously, they might publish and then receive a generic error, requiring them to hunt through the campaign setup. Now, before publishing, the new pre-publish validation flow runs. It immediately highlights that a required long headline is missing for one of the ad groups and that a certain image asset is below Google's recommended resolution. Clicking on each error takes the team member directly to the specific field or asset requiring attention. They quickly correct the issues, and the validation errors refresh, confirming the campaign is ready. The improved error context for Google's missing Website URLs and LinkedIn carousel card requirements also means less time spent guessing what needs fixing, ultimately speeding up campaign launches and reducing approval delays.

Our take

This is a standard product update focused on refining existing functionality rather than introducing new features. Agencies managing client ad campaigns directly through HighLevel's Ad Manager will see direct benefits in efficiency. While not a groundbreaking change, clearer error messages and better validation reduce common friction points. This means less time troubleshooting and more time on strategic ad management. It's a small but practical improvement for those who rely on this part of the platform daily.