Workflows Now Use Specific Email Sender Domains

TL;DR

HighLevel Workflows can now be configured to use a specific, verified email sender domain for each workflow. This update provides more control over email sending origins. No immediate action is required unless you want to customize sender domains per workflow.

Who this affects

This update affects any HighLevel agency owner or SaaS entrepreneur who uses Workflows for email communication. It is particularly relevant for those managing multiple brands or campaign types that require distinct sending identities. HighLevel has not confirmed who specifically this affects regarding plan levels or sub-account setups.

What changed

HighLevel has introduced the ability to select a verified sender domain for individual Workflows. Previously, email sending was likely tied to a more general account setting. Now:

• Users can choose a verified sender domain for each workflow.
• This allows for more control over email sending.
• Different types of campaigns can now use separate sender domains.

HighLevel has not confirmed any limits, plan gating, or rollout status for this feature.

Where to find it

HighLevel has not published the exact location for this new setting. Based on the feature name, it is expected to be found within the Workflow builder. Users will likely navigate to a specific workflow, edit an 'Send Email' action, and find a new field or dropdown option to select a verified sender domain there.

How agencies will use this

An agency managing multiple clients under one HighLevel account, or a SaaS entrepreneur running various outreach strategies, can leverage this. For example, an agency might have a client, 'Acme Plumbing', which has its own verified sending domain, plumbing.com. Another client, 'Velocity Gym', uses velocitygym.com. Previously, emails from workflows across these clients might have defaulted to a single domain. With this update, the agency can build a 'New Lead Follow-up' workflow for Acme Plumbing and specifically assign plumbing.com as the sender domain for all emails originating from that workflow. Simultaneously, a 'Membership Renewal' workflow for Velocity Gym can be configured to use velocitygym.com. This ensures brand consistency and proper domain reputation for each client's specific email campaigns without manual intervention or relying on sub-account separation solely for domain control.

Our take

This is a standard update. It addresses a common need for more granular control over email sending within Workflows. While not a groundbreaking change, it provides practical benefits for agencies and SaaS entrepreneurs managing diverse email strategies. It is a minor update that improves operational flexibility rather than introducing entirely new capabilities.