Workflows Now Analyze Images with AI

TL;DR

Workflows can now analyze images using AI. This enables text extraction, image description, and custom question answering within your automations.

Who this affects

HighLevel has not confirmed who this affects. Users interested in automating image analysis within workflows should pay attention to this update.

What changed

GoHighLevel workflows can now analyze images with AI. A new 'Analyze Image' action is available in workflows. This action can perform several functions:

• Extract text from images.
• Describe image content.
• Answer custom questions about the content of an image. The results from the 'Analyze Image' action are returned as plain text. HighLevel has not confirmed any limits, plan gating, or rollout status for this feature.

Where to find it

HighLevel has not published the exact location yet. However, based on the feature name, the 'Analyze Image' action will be found within the workflow builder, likely as a new action step available in the workflow editor.

How agencies will use this

An agency could set up a workflow to process images uploaded by clients or prospects. For example, a form submission might include an image upload of a product or a document. A workflow could be triggered by this form submission. The 'Analyze Image' action could then be used to extract product details from the image text or describe the product's features. This extracted information could then be used to update a custom field on the contact record or segment the contact for targeted follow-up communication based on the image content. This reduces manual data entry and automates the initial qualification of leads based on visual information.

Our take

This is a major update. The ability to natively analyze images with AI within workflows opens up new automation possibilities for agencies and their clients. While details on rollout and limitations are currently unknown, the core functionality is significant for agencies looking to automate processes that involve visual content.