Stephy Chen's Organic Marketing Strategy at LevelUp 2026

TL;DR

Stephy Chen will teach her organic marketing strategy at LevelUp 2026. This strategy focuses on building and retaining attention without paid spend.

Who this affects

This briefing affects Go HighLevel agency owners and SaaS entrepreneurs interested in organic marketing strategies. Individuals looking to reduce reliance on paid advertising may find this relevant. Others focused solely on paid acquisition can safely ignore it.

What changed

Stephy Chen will teach an organic marketing and social media strategy. This strategy focuses on building attention, keeping it, and converting without paid spend. Stephy Chen's first sale using this method was 70 cents and took three months. She used this strategy to retire her husband from his corporate job. Stephy Chen will present this information at LevelUp 2026. LevelUp 2026 is scheduled for October 26 to 29. The event will take place at the Hilton Anatole in Dallas.

HighLevel has not confirmed who is affected by this information, where in the product it will be found, whether it replaces or breaks existing features, or any limits or plan gating. HighLevel has also not confirmed the rollout status or the significance reason.

Where to find it

This strategy will be presented by Stephy Chen at LevelUp 2026. LevelUp 2026 will be held at the Hilton Anatole in Dallas. The event dates are October 26 to 29. HighLevel has not published the location of this strategy within the Go HighLevel product.

How agencies will use this

Agencies can apply Stephy Chen's organic marketing strategy to their own business development and to client accounts. For an agency, this could involve creating a consistent content schedule for various social media platforms using HighLevel's social media planner. The agency could track engagement and conversions directly within HighLevel's reporting features. By focusing on building and maintaining an audience organically, an agency might aim to generate new leads without ad spend. This strategy can also be taught to clients. For example, a client using HighLevel for their own business could implement a similar social media content plan. They could leverage HighLevel's workflow builder to automate follow-up messages for engaged leads generated from organic posts, rather than relying on paid ad clicks. They might use the CRM to manage leads from organic sources. This approach could reduce client acquisition costs over time.

Our take

This is a major announcement regarding upcoming content. Stephy Chen's focus on organic marketing is noteworthy, particularly given her reported success. The strategy aims to help agencies and entrepreneurs build and convert audiences without paid spend, which is a common goal. This update matters for those planning to attend LevelUp 2026 or interested in new client acquisition methods. It does not represent a product change this week.