Social Planner Now Syncs Threads Posts

TL;DR

Threads posts can now sync one-way into HighLevel's Social Planner, including various media types. Agency owners who manage client social media should be aware of this update.

Who this affects

This update affects agencies or entrepreneurs who use HighLevel's Social Planner to manage content for themselves or their clients. Specifically, those who post to Threads and want to centralize their social media management within HighLevel should pay attention. HighLevel has not confirmed who is affected in terms of plan level or sub-account setup, so assume it is generally available.

What changed

HighLevel's Social Planner now supports direct integration with Threads accounts.

• Threads posts can be synced into the Social Planner.
• This sync includes text, images, GIFs, videos, polls, and carousels.
• Users can connect their Threads accounts directly within the Social Planner interface.
• Synced Threads posts can be previewed, cloned for reuse, or deleted from the planner.
• HighLevel allows viewing Threads-specific statistics related to these posts.
• Overall social post performance can be reviewed within the planner.
• Connection status and troubleshooting options are available for linked Threads accounts.
• The syncing functionality is one-way, from Threads into Social Planner; you cannot publish to Threads from HighLevel with this update.
• Unsupported attachments during the sync process include text file attachments.
• HighLevel has not confirmed any limits or plan gating for this feature.
• HighLevel has not confirmed the rollout status.

Where to find it

This feature is located within the Social Planner. HighLevel has not published the exact navigation path yet, but based on the context, expect to find options for connecting Threads accounts and managing synced Threads content within the Social Planner's existing interface for social media integrations and post management.

How agencies will use this

An agency managing a client's social media presence can now pull all Threads activity directly into HighLevel. For example, if an agency client posts daily to Threads, the agency can connect the client's Threads account in the Social Planner. This allows the agency's social media manager to open HighLevel, view all Threads posts in one place alongside other social media content, and review performance metrics for those Threads posts directly within the platform. If a popular Threads post needs to be adapted for another platform like Facebook, the agency can clone the synced Threads post within the Social Planner and modify it for a different channel without leaving HighLevel.

Our take

This is a standard, incremental update. It adds a popular platform to the Social Planner's capabilities, which is useful for centralizing social media management. It's not a major shift for HighLevel, but for agencies actively using Threads and the Social Planner, it streamlines workflows by bringing more data into one place. Since it's one-way syncing, it primarily functions as a monitoring and content aggregation tool for Threads posts rather than a publishing tool. No urgent action is required unless your agency is heavily invested in Threads management.