New WhatsApp Templates Feature Live Countdown Clocks

TL;DR

HighLevel introduced new limited-time offer templates for WhatsApp. These templates feature a live countdown clock and direct copy/URL buttons for offers.

Who this affects

HighLevel has not confirmed who is affected. It is likely relevant to agency owners and SaaS entrepreneurs who use WhatsApp for client marketing or their own agency promotions.

What changed

A new limited-time offer template type for WhatsApp is now available. Key changes include:

• Templates feature a live countdown clock, rendered by WhatsApp, which ticks down in the customer's chat.
• The countdown clock turns red in its final hour.
• Discount codes embedded in these templates can be copied with a single tap.
• A URL button is included beside the discount code, directing to the offer.
• Both the copy code and URL buttons are always present, as required by Meta.
• The offer's expiry time is set when the message is sent, not when the template is created.
• One approved template can be reused for multiple campaigns by only changing the deadline at the time of sending.
• These templates can be sent from Conversations, bulk actions, workflows, and calendar sends.
• The AI template writer can draft these templates, including the offer heading, expiry, offer code, and image.
• HighLevel has not confirmed the rollout status, any limits, or plan gating for this feature.

Where to find it

These templates are found in Settings → WhatsApp → Templates → Create template.

How agencies will use this

An agency can now create a compelling time-sensitive offer for their clients' customers directly within HighLevel. For instance, an agency manages a local e-commerce store. They create a WhatsApp limited-time offer template, using the AI template writer to draft an offer for a flash sale. The template includes a 20% off code and a link to a specific product collection. When the client's store launches the sale, the agency can send this pre-approved template via a workflow or bulk action to a segmented list of contacts. They set the expiry to 24 hours at the time of sending. Customers receive the message with a live countdown clock, which turns red in the final hour, creating urgency. They can tap to copy the discount code and immediately click the URL button to shop, enhancing conversion rates for the client.

Our take

This is a major update. The integrated live countdown clock and one-tap discount/URL buttons are significant for driving immediate action and improving conversion rates in WhatsApp marketing. The ability to reuse a single approved template for multiple campaigns by simply adjusting the deadline upon sending streamlines operations. It adds a powerful tool to the HighLevel marketing suite for time-sensitive promotions.