New Video Testimonial Workflow Trigger and Controls

TL;DR

HighLevel added a new workflow trigger for video testimonials. Approval and visibility controls for these testimonials are also new. No immediate action is required from users unless they want to automate responses to video testimonials.

Who this affects

This update affects agencies and SaaS entrepreneurs who use or plan to use GoHighLevel's video testimonial features. Specifically, those who want to automate processes based on received video testimonials will find this relevant. HighLevel has not confirmed who this affects in terms of specific plan levels or sub-account setups. Others can safely ignore this update for now.

What changed

A new workflow trigger, "Video Testimonial Received," has been added. This allows for automated actions when a client submits a video testimonial. Approval controls for testimonials are now available on the responses page. These controls enable users to review and approve submitted testimonials before they go live. Visibility controls for testimonials were also added to the responses page. This allows managing where and how approved testimonials are displayed. HighLevel has not confirmed any limits, plan gating, or rollout status for these changes.

Where to find it

The new "Video Testimonial Received" trigger will be found within the workflow builder when creating a new workflow or editing an existing one. Look under the available trigger options. The approval and visibility controls for testimonials are located on the responses page, likely within the section where video testimonial submissions are managed. HighLevel has not published the exact navigation path.

How agencies will use this

An agency can leverage this new trigger to automate follow-up processes after a client submits a video testimonial. For instance, an agency could set up a workflow that starts with the "Video Testimonial Received" trigger. Once activated, the workflow could automatically send an email to the client thanking them for their submission. Simultaneously, it could create an internal notification in a CRM for a team member to review the testimonial using the new approval controls. After approval, another step in the workflow could automatically tag the contact as a "Promoter" or assign them to a specific nurturing campaign for high-value clients. This automates the post-submission process, ensuring timely responses and internal actions without manual intervention. The visibility controls can then be used to display the approved testimonial on a client's website or dedicated landing page.

Our take

This is a useful, albeit minor, update. The addition of a dedicated workflow trigger for video testimonials enhances automation capabilities for agencies collecting social proof. While the approval and visibility controls improve management, the core change for automation purposes is the trigger. It streamlines a specific aspect of testimonial management but does not represent a broad platform shift. It's a quality-of-life improvement for those actively using or intending to use video testimonials within GoHighLevel.