Matt Deseno: LevelUp exhibitor discusses HighLevel AI automation

TL;DR

Matt Deseno of Helped.com spoke about automating businesses using HighLevel and AI. This is a discussion piece, not a product update; no action is required from users.

Who this affects

This information is relevant to Go HighLevel agency owners and SaaS entrepreneurs interested in business automation and AI implementation. Those not focused on optimizing HighLevel usage or integrating AI can safely ignore this.

What changed

Matt Deseno, Founder and CEO of Helped.com (formerly HL Pro Tools), led a discussion. The discussion focused on bridging the gap between perceived possibilities of HighLevel/AI and actual business implementation. Key topics included reasons owners struggle with HighLevel implementation, how to start with AI when using HighLevel, and methods for dividing tasks among AI, team members, and outside help. The talk also covered HighLevel's role in supporting scalable growth. Helped.com is confirmed as an exhibitor at LevelUp 2026. HighLevel has not confirmed rollout status, limits or plan gating, or if this replaces or breaks anything.

Where to find it

This is a discussion from an exhibitor at LevelUp 2026, featuring Matt Deseno of Helped.com. It is not a feature within the HighLevel product itself. HighLevel has not published a specific location for this content within their platform.

How agencies will use this

Agency owners can use the insights from Matt Deseno's discussion to refine their internal processes for HighLevel and AI adoption. For instance, an agency struggling with client onboarding automation might consider the advice on dividing tasks between their internal team, an AI tool like ChatGPT for initial draft generation of marketing copy, and a specialized HighLevel VA for complex workflow setup. They might reassess their current HighLevel snapshot implementation for new clients, focusing on standardizing the setup of a welcome email workflow within their sub-accounts, ensuring basic AI-driven lead qualification steps are correctly integrated from the outset. This approach could help them address common implementation hurdles by providing a structured way to integrate AI-powered communication into their client engagement funnels, moving beyond simply understanding HighLevel's capabilities to actively deploying them for scalable growth.

Our take

This briefing covers a discussion, not a direct product update or new feature release within HighLevel. It highlights strategic advice for agencies and SaaS entrepreneurs regarding HighLevel and AI implementation. As such, this is a minor update in terms of immediate product changes. However, for those grappling with operational efficiency and AI integration, the insights presented could be valuable for internal strategy.