LevelUp: GoGHL.ai Founder on Building a HighLevel Marketplace App

TL;DR

This is a LevelUp feature spotlight on Yogesh Kumawat, Co-Founder and CEO of GoGHL.ai and GHLDoctor. He discussed building and scaling a HighLevel Marketplace app. No immediate action is required by agencies.

Who this affects

This information affects Go HighLevel agency owners and SaaS entrepreneurs interested in the HighLevel Marketplace, particularly those considering building their own apps or utilizing existing ones for multichannel messaging. HighLevel has not confirmed any specific plan levels or sub-account setups that are exclusively affected.

What changed

This is a spotlight on Yogesh Kumawat, who was previously HighLevel's core CRM engineering lead for nearly five years. He is now the Co-Founder and CEO of GoGHL.ai and GHLDoctor. The session focused on building and scaling a HighLevel Marketplace app.

GoGHL.ai's app has supported over 3,400 agencies globally. It engages leads across WhatsApp, iMessage, and SMS, and has accumulated approximately 40,000 installs. The app utilizes multichannel messaging, automation, and end-to-end HighLevel systems.

The discussion covered the transition from a HighLevel developer to a Marketplace founder. Key topics for building a HighLevel app included user experience, value proposition, support, and marketing. The session also addressed the role of WhatsApp and iMessage in communication stacks for lead generation, and how HighLevel supports scalable growth. HighLevel has not confirmed any rollout status, limits, or plan gating related to this feature spotlight.

Where to find it

This was a LevelUp exhibitor session. HighLevel has not published a specific location within the HighLevel platform for this content. Information regarding the GoGHL.ai app can be found within the HighLevel Marketplace, accessible via the main dashboard navigation, under the 'Marketplace' section.

How agencies will use this

Agencies might leverage the insights from this session to better understand the potential of HighLevel's Marketplace and how successful apps are developed and scaled. An agency owner looking to enhance their client's lead generation, for example, could review the GoGHL.ai app within the HighLevel Marketplace. They could integrate its multichannel messaging capabilities to connect with prospects via WhatsApp, iMessage, and SMS, configuring custom workflows within HighLevel. This would allow automated responses and lead nurturing across platforms where their clients' leads are most active. This approach leverages the end-to-end HighLevel system by combining external app functionality with HighLevel's native automation for a cohesive lead engagement strategy.

Our take

This is a minor update from a feature spotlight perspective, offering insights rather than a direct platform change. It provides context on a successful Marketplace app and its founder's journey. Agencies considering building their own apps or seeking advanced multichannel messaging solutions might find the discussion valuable for strategic planning.