HighLevel Introduces Prospect AI for Automated Lead Generation

TL;DR

HighLevel now includes a Prospect AI tool to generate, enrich, and audit local business leads. Users can configure custom AI agents and automate lead processes; no action required unless you want to use this new feature.

Who this affects

This update affects all HighLevel agency owners and SaaS entrepreneurs interested in automated local business lead generation. HighLevel has not confirmed who is affected by this feature or if there are any plan-gating restrictions. It is not known if this feature replaces or breaks existing functionality.

What changed

A Prospect AI tool is now available within HighLevel. This tool allows users to generate, enrich, and audit local business leads automatically. Users can create custom AI agents tailored to specific niches and locations. Configuration options include setting lead schedules, hunting strength, and automated audit preferences. The system delivers marketing reports directly to the user's inbox for cold outreach. The Prospecting dashboard also provides contextual free leads. Users can define target niches and location parameters for AI agents. Further configurable settings include lead volume, generation schedule, finding strength, radius, business filters, audit preferences, tech stack criteria, and contact lead enrichment options. Users can also generate reports and execute prospect outreach directly. HighLevel has not confirmed the rollout status of this feature.

Where to find it

The Prospect AI functionality is located within the Prospecting dashboard. HighLevel has not published the exact navigation path within the product, but users should look for it under a 'Prospecting' or 'Prospect AI' section.

How agencies will use this

An agency owner can access the Prospecting dashboard to set up a new AI agent. They will define a specific niche, such as 'dental offices,' and target a particular location, like 'Austin, TX.' Next, they will configure the AI agent's parameters, setting a daily lead volume and a moderate finding strength. They can apply filters for businesses with specific tech stacks, perhaps looking for those without a current online booking system. The agency owner will also enable contact lead enrichment to ensure comprehensive data is collected. Once configured, the AI agent will automatically generate, enrich, and audit leads. The system will then send marketing reports to the agency owner's inbox, ready for cold outreach campaigns. This allows the agency to consistently identify and target potential clients without manual lead sourcing.

Our take

This is a major update for HighLevel users focused on lead generation. The automation and customization offered by Prospect AI appear significant for agencies looking to scale their outreach. While HighLevel has not confirmed specific details like rollout status, plan gating, or who is affected, the core functionality as described is substantial. Agencies will find this valuable for streamlining their sales pipeline. This matters this week for anyone actively prospecting new clients.