HighLevel Adds Zero-Dollar Checkout Products to Forms & Surveys

TL;DR

HighLevel updated its Forms & Surveys feature to allow for zero-dollar checkout products. This is a minor update; most users do not need to act immediately unless they have a specific use case.

Who this affects

HighLevel has not confirmed who is affected by this update. This feature is relevant for agency owners and SaaS entrepreneurs who use forms and surveys to offer free products or services.

What changed

Users can now set up zero-dollar checkout products within HighLevel forms and surveys. This is achieved by creating a 100% off coupon and then adding a sell products element to forms. The system allows users to disable the card requirement for these zero-dollar orders. A video from HighLevel details important limitations regarding subscriptions, recurring payments, and default behavior across desktop and mobile for this functionality. HighLevel has not confirmed the rollout status, limits, or plan gating for this feature.

Where to find it

This functionality is located within the Forms & Surveys section of the HighLevel product. The specific navigation path to set up these zero-dollar checkout products involves the forms editor and product settings.

How agencies will use this

Agencies can leverage this to build lead generation funnels that offer a free digital product, such as an e-book or a template, directly through a HighLevel form without requiring payment information. For example, an agency might create a form for a lead magnet where the 'product' is the e-book. They would set up a product for the e-book, create a 100% off coupon for it, and then add the 'sell products' element to their form, applying the coupon by default. They can then disable the credit card requirement, allowing prospects to 'check out' with a zero-dollar order. This could also be used for free trials of services that don't require credit card upfront or for distributing free resources to existing clients through a survey.

Our take

This is a standard new feature release for HighLevel. While it introduces a useful capability for specific use cases like lead magnet delivery or free product distribution, it is not a 'must-have' for all agencies this week. It refines existing functionality rather than introducing a major new module. Agencies with specific needs for zero-dollar transactions via forms will find it beneficial; others can monitor its adoption and broader implications. HighLevel has not confirmed if this replaces or breaks any existing functionality.