HighLevel Adds Blog Analytics for Performance Tracking

TL;DR

HighLevel has introduced blog analytics. This allows users to track blog and post performance directly within the platform. No immediate action is required from users, this is a new capability.

Who this affects

This affects HighLevel users with blogs who need to track content performance. This is relevant to agencies and SaaS entrepreneurs who publish blog content within HighLevel.

What changed

HighLevel has added blog analytics. These analytics track the performance of a blog. They also track the performance of individual blog posts. Users can filter this data by date range. Key metrics available for review include page views. Users can also review published posts data. Device breakdown is another metric provided. This feature helps identify top-performing posts. It also aids in identifying audience behavior. HighLevel has not confirmed any limits or plan gating for this feature. The rollout status is also not confirmed.

Where to find it

HighLevel has not published the exact navigation path yet. Users can navigate to the blog analytics dashboard. This will likely live within the blogging section of a sub-account, or under reporting/analytics.

How agencies will use this

An agency can use blog analytics to show clients the value of their content marketing efforts. For example, after launching a new content strategy for a client, the agency can monitor page views for specific posts. They can filter the data by the last 30 days to see recent performance trends. Identifying a post with high page views allows the agency to replicate its success. Conversely, posts with low performance can be identified for optimization. The device breakdown metric helps ensure content is performing across different screens. This direct tracking within HighLevel eliminates the need for external analytics tools for basic blog performance reporting.

Our take

This is a standard new feature for HighLevel. It brings native analytics to the blogging function. This is a minor update. It provides necessary reporting for users who leverage the HighLevel blogging platform. It is not a platform-altering change this week.