HighLevel Adds 5 New MCP Connectors: Apollo, Fal, Zapier, Magnific, DataForSEO

TL;DR

HighLevel added five new Marketplace Connectors (MCPs). This expands options for integrating third-party services directly into your HighLevel account.

Who this affects

HighLevel has not confirmed who this affects. It is likely relevant to agencies and SaaS entrepreneurs who use or plan to use Marketplace Connectors for advanced integrations. Sub-account access and specific plan requirements have not been confirmed.

What changed

Five new MCP connectors are now live:

• Apollo connector: This allows for prospecting and enriching B2B contact data. Agencies can use this to find new leads and gather detailed information on existing contacts directly within HighLevel's connected ecosystem.
• Fal connector: This connector supports generating media at scale. This includes capabilities across image, video, and audio creation, enabling automated content generation for campaigns.
• Zapier connector: This connects HighLevel agents to thousands of additional applications. It expands the automation possibilities by bridging HighLevel with a vast ecosystem of third-party tools not natively integrated.
• Magnific connector: This connector is designed for upscaling and enhancing images. Agencies can use this to improve the quality of visuals used in client campaigns or marketing materials.
• DataForSEO connector: This provides on-demand access to SERP results, keywords, and other SEO metrics. This integration offers direct access to critical SEO data for tracking performance and informing strategy.

HighLevel has not confirmed limits, plan gating, or rollout status for these new connectors.

Where to find it

HighLevel has not published the exact location yet. Based on previous MCP releases, these new connectors will likely be found within the Marketplace section of your HighLevel account, under a category like Connectors or Integrations.

How agencies will use this

An agency running lead generation for clients could leverage the Apollo and Zapier connectors. First, they could use Apollo to identify specific B2B contact data for a new campaign targeting a niche industry. Once prospects are identified and enriched, they could set up a workflow in HighLevel. This workflow might trigger a Zapier automation that pushes the new lead data from HighLevel to a client's external CRM system, or to a custom Google Sheet for further qualification. Concurrently, the agency could use the Fal connector to generate personalized video snippets for an outreach sequence, using prospect data pulled from Apollo, ensuring each video is unique. If images are part of the outreach, Magnific could enhance them. Finally, DataForSEO could be integrated into a client dashboard to show immediate keyword rankings for the campaign, tying lead generation directly to SEO performance without leaving HighLevel.

Our take

This is a major update for agencies relying on external integrations and automation. The addition of these five new MCPs, particularly Zapier, significantly expands HighLevel's connectivity. Agencies will find direct utility in Apollo for lead generation, Fal for scalable content, and DataForSEO for SEO insights. The Zapier connector alone substantially broadens automation potential, allowing more sophisticated workflows across a wider range of tools. This update makes HighLevel a more central hub for diverse agency operations, reducing the need for manual data transfers or complex custom API work.