Google Audience Segments Available in HighLevel Ad Manager

TL;DR

Users can now manage Google Ads audience segments directly within HighLevel's Ad Manager. This includes setup and application to campaigns. Agency owners should review if they run Google Ads for clients.

Who this affects

HighLevel has not confirmed who is specifically affected by this update. Agencies and SaaS entrepreneurs using HighLevel to manage Google Ads for their clients are the primary beneficiaries. Agencies not running Google Ads through HighLevel Ad Manager can safely ignore this.

What changed

Users can now create, manage, and target Google Ads audience segments directly within HighLevel's Ad Manager. This capability allows for more refined ad targeting. Four key segment types are supported:

• Customer Match
• Website Visitors
• Interest Segments
• Lookalike Segments The tutorial also covers applying these segments to campaign workflows. It details using Affinity and In-Market audience signals. Users can also implement audience exclusion to avoid redundant spending. HighLevel has not confirmed if this replaces or breaks existing functionality, nor has it provided details on limits, plan gating, or rollout status.

Where to find it

HighLevel has not published the exact navigation path for this feature yet. Based on the description, it will reside within the Ad Manager section of the platform. Users should look for new options related to audience targeting or segment creation within Google Ads campaign settings in HighLevel.

How agencies will use this

An agency running Google Ads for a client focused on e-commerce, for instance, could use this to refine their ad spend. They could upload a Customer Match list of existing buyers directly within HighLevel Ad Manager to create a segment for loyalty campaigns. Simultaneously, they could create a Website Visitors segment for prospects who viewed specific product pages but did not purchase. A Lookalike Segment could then be built from the Customer Match list to expand reach to new, similar audiences. All these segments can be applied directly to different campaign workflows configured inside HighLevel, allowing for precise targeting and retargeting efforts. The agency can then exclude the existing buyers from general awareness campaigns using audience exclusion, preventing wasted ad spend.

Our take

This is a major update. Being able to create and manage Google Ads audience segments directly in HighLevel Ad Manager simplifies a crucial aspect of paid advertising. It reduces the need to switch between platforms and streamlines campaign management. The ability to apply Customer Match, Website Visitors, Interest, and Lookalike Segments, along with audience exclusion, provides significant control for agencies running client campaigns. This matters this week for any agency actively managing Google Ads within HighLevel.