Google Ad Widgets for Dashboards & Reporting

TL;DR

Google Ad widgets are now available for dashboards and custom reports. Users can connect accounts and customize data display. This is a small update that may be useful for some agencies.

Who this affects

This affects GoHighLevel users who manage Google Ads campaigns for their clients or themselves and want to visualize that data within HighLevel. Agencies focused on paid ad services will find this relevant. HighLevel has not confirmed if this feature is tied to specific plan levels or sub-account configurations.

What changed

GoHighLevel has introduced functionality for integrating Google Ads data. Specifically:

• Users can connect their Google Ads account.
• Users can add Google Ads widgets to their main dashboard.
• Users can customize Google Ads widgets by chart type, metric, and filters.
• Users can add Google Ads widgets to custom reports.

HighLevel has not confirmed the rollout status, nor if this replaces or breaks any existing functionality. There are no known limits or plan gating specified.

Where to find it

HighLevel has not confirmed the exact navigation path for this feature. Based on the functionality, expect to find options to connect Google Ads accounts and add these widgets within the dashboard customization settings and the custom report builder section of your HighLevel account.

How agencies will use this

An agency running Google Ads for a client previously had to export data or have the client log directly into Google Ads to see performance metrics. Now, an agency can connect the client's Google Ads account to their HighLevel sub-account. They can then add a custom Google Ads widget to the client's main dashboard in HighLevel, displaying key metrics like 'Cost per Click' or 'Conversions' for a specific campaign. For monthly client reports, the agency can build a custom report in HighLevel, incorporating these Google Ads widgets alongside other HighLevel data (like call volume or pipeline stage progression). This centralizes some client data viewing, reducing the need for clients to jump between platforms.

Our take

This is a standard new feature, not a game-changer. It improves data visualization convenience for agencies that manage Google Ads. It's an incremental improvement for dashboard and reporting capabilities. It simplifies some reporting processes but doesn't introduce fundamental new agency capabilities. This is a minor update.