Direct Course Selling Now Available in GoHighLevel

TL;DR

GoHighLevel has introduced direct course selling. Every course now has its own pricing tab, letting users set prices and access directly. This is a major update for course creators.

Who this affects

HighLevel has not confirmed who this affects. However, given the nature of the feature, it is relevant for agency owners and SaaS entrepreneurs who create and sell online courses through the platform. Those who do not sell courses can safely ignore this update.

What changed

This is a major update to how courses are sold within GoHighLevel.

• Every course now has its own pricing tab within the course editor.
• Users can price and sell courses directly from this tab, eliminating the previous requirement of creating a separate offer and connecting it to the course.
• Pricing options now include free, one-time payment, or recurring subscriptions.
• Users can specify when course access begins, such as immediately upon purchase.
• It is possible to limit course access to a specific number of days.
• The feature supports enabling coupons for courses.
• Users can easily copy a shareable checkout link for their courses.
• Course insights are available, including revenue analytics, contact records, and automations.
• HighLevel has not confirmed the rollout status, limits, or plan gating for this feature.

Where to find it

This feature is located within the Course pricing tab. While HighLevel has not published the exact navigation path, based on the description, users should expect to find it within the settings or editor for individual courses.

How agencies will use this

An agency owner can now streamline their client's course sales. For example, imagine an agency managing a fitness coach's online programs. Previously, the agency would build the course content, then navigate to the 'Funnels/Websites' section, create an 'Offer', link the offer to the course, and then build a separate 'Order Form' or 'Sales Page' for that offer. With direct course selling, the agency can build the course in the 'Sites > Courses' area, go to the new 'Pricing' tab within that specific course, set a one-time price of $197, enable a 10% coupon for early birds, and set access to begin immediately. They can then copy the shareable checkout link directly from the course and embed it on any sales page or send it out via email. The agency can then view revenue analytics for that specific course and use the contact records to trigger follow-up automations for purchasers or those who abandoned checkout.

Our take

This update matters this week for anyone selling courses. It significantly simplifies the process of getting a course to market by removing the need for an extra layer (the Offer). This is a welcome change that reduces friction and makes the course selling functionality more intuitive within HighLevel.