Austin's Micro Software Model: $1M from Expertise

TL;DR

Austin has a proven model for converting expertise into micro software, having done it 15 times for over a million dollars. He will share the specifics at LevelUp 2026.

Who this affects

This information is relevant for agency owners and SaaS entrepreneurs interested in new business models or ways to productize their knowledge. It does not affect any existing HighLevel product functionality or require action from users this week.

What changed

Austin describes a model for packaging expertise into micro software. He has used this model to launch 15 companies. This model generated over a million dollars in the past year. Austin will break down this model at LevelUp 2026 in Dallas. LevelUp 2026 is scheduled for October 26 to 29 in Dallas. HighLevel has not confirmed the specific rollout status of any related product changes. HighLevel has not confirmed any limits or plan gating related to this information.

Where to find it

HighLevel has not published the location of this model within the HighLevel platform yet. This is not a product feature, but a business strategy presentation. The full breakdown will be presented at LevelUp 2026, which is an in-person event.

How agencies will use this

Agency owners can attend LevelUp 2026 to learn Austin's specific methodology. The core idea is to identify a niche problem where the agency has expertise, then build a minimal software solution to address it. For example, an agency proficient in setting up HighLevel workflows for onboarding new clients could productize that specific workflow into a standalone micro-SaaS, perhaps using custom values and pre-built campaigns within HighLevel to automate the client intake process. This micro-SaaS could then be sold to other agencies or specific business types as a specialized tool, distinct from the core HighLevel platform, leveraging HighLevel's white-label capabilities for delivery.

Our take

This is a major update for entrepreneurs looking for new revenue streams or ways to productize their knowledge. It's a strategic insight rather than a product change this week. HighLevel has not confirmed the specific significance reason behind this information. The details Austin presents at LevelUp 2026 could offer a direct blueprint for diversifying an agency's offerings and leveraging existing expertise for new ventures. This is a topic worth watching for those attending LevelUp 2026 or for future summaries from the event.