AI Image Generation Action Arrives in Workflows

TL;DR

AI Image Generation is now available as a premium action within HighLevel workflows. This enables automated visual content creation, with additional charges per execution.

Who this affects

Anyone building or managing workflows that could benefit from automated image creation will be affected. This is a premium action with an additional charge per execution.

What changed

The core change is the introduction of an 'AI Image Generation' action within workflows. This action is found under 'AI Actions'.

Key specifics:

• It requires a prompt, which can be typed or inserted via custom values from a contact field, webhook payload, or an earlier action.
• An AI model creates the image, which is then stored at a public URL.
• The action returns this image URL as text, specifically as an 'Image URL' variable for use in subsequent actions.
• It is a premium action, meaning each execution incurs an additional charge.
• HighLevel has not confirmed specific limits or plan gating, or its rollout status.
• Four AI models are available: GPT Image 2, Gemini 3 Pro Image (Nano Banana Pro), Gemini 3.1 Flash Image (Nano Banana 2), and Gemini 2.5 Flash Image (Nano Banana).
• An 'Enhance Prompt' option expands short prompts into detailed ones.
• Templates are available, including Product Mockups, Social Post, Promo Flyer, and Lifestyle.
• Quality can be set to Auto (default), High, Medium, or Low.
• Design Kit and Brand Voice can be applied for brand control.
• Output controls include size, background, and file format.
• Each generated image is stored in Media Storage.
• Image generation is billed per execution.
• Costs depend on the chosen model, quality, size, and whether Design Kit or Brand Voice are applied.
• Generated images are stored at a public URL, accessible without a login.
• Workflows can now create visuals.

Where to find it

Navigate to Automation > Workflows. Within a workflow, you will find the 'AI Image Generation' action under the 'AI Actions' category.

How agencies will use this

An agency could set up a workflow to automatically generate social media graphics for new product listings. When a new product is added to a custom field for a client's business, a workflow could be triggered. An initial action could pull product details. The AI Image Generation action would then use these details, potentially alongside a pre-set template like 'Product Mockups' and the client's 'Brand Voice', to create a visual. The resulting image URL could then be used by a subsequent action to post the image to the client's Facebook page via the HighLevel social planner, or to include it in an automated email campaign to customers. This streamlines content creation for repetitive tasks.

Our take

This is a major update for agencies looking to automate content creation. The ability to generate images directly within workflows, complete with prompt enhancements, brand controls, and various quality/size options, offers significant potential. The cost per execution is a critical factor to monitor, as is the quality and consistency of the AI-generated output. HighLevel has not confirmed who is affected, if this replaces or breaks anything, what the limits or plan gating are, or the rollout status.