Agent Studio: Set Up Brand Voice for AI Agents

TL;DR

HighLevel released new capabilities for setting up and applying brand voice within Agent Studio. This allows AI agents to speak consistently with a brand's established tone and style.

No immediate action is required unless you are actively building or refining AI agents in Agent Studio.

Who this affects

HighLevel has not confirmed who is affected. Based on the feature's location, this update primarily concerns agency owners and SaaS entrepreneurs who utilize or plan to utilize Agent Studio for AI agent deployments.

What changed

Agent Studio now includes features for brand voice management. Key changes include:

• Users can manually create a brand voice by inputting company information, tone, and market positioning details.
• Users can automatically scrape brand voice details from a specified sales page or website URL.
• Users can connect a defined brand voice to Agent Studio text generation nodes.
• Users can simplify AI prompts by leveraging brand voice context.
• Users can test brand voice responses and automated call-to-action handling within the studio.

HighLevel has not confirmed any limits, plan gating, or rollout status for this feature.

Where to find it

This feature is located within Agent Studio. HighLevel has not published the exact navigation path yet. Expect to find brand voice configuration options within the settings or setup sections pertaining to individual AI agents or overall Agent Studio configuration.

How agencies will use this

Agencies can leverage this to ensure consistency across their clients' AI agent communications. For example, an agency managing lead qualification for a financial advisor client can define a 'professional and reassuring' brand voice. They would manually input these characteristics, or auto-scrape from the advisor's website. Then, when building an AI agent in Agent Studio to handle inbound inquiries, the agency would connect this 'financial advisor' brand voice to the agent's text generation nodes. This ensures that any AI-generated responses, whether answering FAQs or requesting contact details, consistently reflect the client's desired tone and style, without needing complex, repetitive prompting for each interaction. This streamlines agent deployment and maintains brand integrity for clients.

Our take

This is a standard update to Agent Studio. The ability to define and apply brand voice is a logical and expected enhancement for AI agent development. It simplifies prompt engineering for agencies building AI solutions. For those not currently using Agent Studio, this update is minor and can be safely ignored this week. For Agent Studio users, it offers improved control over AI agent outputs.